Forces of Nature
The Forces of Nature is a campaign that was done by The Nature Conservancy to promote readers to donate. Allowing them to continue their conservation efforts in protecting millions of acres, worldwide, for future generations to enjoy. This was a student project done while attending Florida Southern College and this specific campaign was actually executed a decade prior to us receiving the job prompt by our professor. However, we were granted an opportunity to play the role of our professor and create the book, using those same assets, in our own vision.
The main idea was to generate a connection between the viewer and nature through provided imagery and provide easy-to-navigate information. Using the flow of each image to direct the eye towards the information on each page was essential. Incorporating pictures such as the one above of a person in nature also helps the viewer in envisioning themselves as a part of this area. Accompanying that along with breathtaking landscape shots and various animals begs the viewer to question “Is this all worth losing?” Providing them with a solution to that problem by donating to the cause.
